SHAHRUKH KHAN HOLOGRAM – XXX ENERGY DRINK LAUNCH INDIA

xxx from activ8 events on Vimeo.

activ8-events produced a 3D holographic projection of a living Indian legend, Shahrukh Khan, for the launch of a energy drink, XXX.

The Energy Drink is the official sponsor of Shahrukh Khan's famous cricket team, The Kolkatta Knight Riders. Therefore it was fitting for the legend himself to be the spokesman for the corporate launch of the brand.

The launch was planned for over 3 different cities across India within the month of February 2010. The holographic projection show started in Hyderabad, moved onto Kolkatta and finally New Delhi. Due to Shahrukh Khan's already hectic schedule (the release of his new international film, My Name Is Khan), he was not able to personally attend all three of the events. The perfect solution was for him to appear holographically at each event...that's where activ8-events come in...

activ8-events sent their highly experienced team of film directors and lighting crew to a famous Mumbai film studio, located in the heart if the city, where they filmed Mr. Khan using top of the range equipment, including a Red camera. The shoot itself took less than one hour, with Shahrukh Khan being the ultimate professional, performing 2 flawless takes of his speech.

Back in London, the activ8-events 3D hologram animation team created a stunning animation file of the two energy drink cans, rotating at 360 degrees. In post production, the 3D cans were added to the Khan footage. As a finally to the speech, the 2 cans appeared either side of the hologram Bollywood legend as 3D spinning holograms, each 2 meters high.

Over 400 people attended the Hyderabad launch event. The audience were amazed by the 3D holographic effect, something rarely before seen in India. The activ8-events 3D hologram display of Shahrukh Khan was dubbed as an "epic success” by the event organisers. 

The following events in Kolkatta and Delhi were also both hugh successes. A brand has never before been launched using our 3D hologram projection displays in India ever before, and we doubt that it will be the last!